* Joseph Lieberman* Digital Marketing Director at Antlion Audio

Bio:

Founded the first indie game PR company and went on to be the marketing guy behind a successful casual game publisher, ArcadeTown, which was purchased by Demand Media and IPOed in 2013. At Arcadetown Joseph grew an eCommerce game network and subscription service to 13.5 million visitors per month with 8 million newsletter subscribers.

Joseph joined Antlion Audio in 2016, where we revamped a small CE company with a generic Shopify template into what people think is a major audio CE player. Joseph's initiatives have focused on drawing more earned media and PR attention to the company and it's product line, focusing on growing the brand and allowing their distributors to take lead on sales, though direct sales still represent a sizable portion of the overall business.

Sponsors:

* Drip – Get a free demo of Drip using this coupon code!* Spark Shipping – eCommerce Automation

Links:

* https://antlionaudio.com/* https://discordapp.com/invite/ZqDGNFg

Transcript:

Charles:                        00:00                In

this episode of The Business of eCommerce. I talked with Joseph Lieberman about

how to deal with unhappy customers. This is the business of e-commerce. Episode

104,

Charles:                        00:15                Welcome

to the business of eCommerce they should have that helps eCommerce retailers

start, launch and grow their eCommerce business. I'm your host, Charles Palleschi

and I'm here today with Joseph Lieberman. Joseph is a director of marketing at

ant audio where he focuses on growing the company for brand awareness and

earned media. Is Joseph on the show today to talk about how to deal with

unhappy customers? So, Hey Joseph, how are you doing today? Doing great. I'm a

happy customer currently. Well, I'm happy to have you on the show. This is one

of those topics that I love chatting about and not many people, not many people

talk about this side of e-commerce and I feel like it, it's one of those things

as even the owner of the business or anyone customer service, you spend a ton

of your time dealing with like the 1% of users that are unhappy. Most orders,

you know, going out, things just work great. Hopefully. but those orders that

don't cause us like a reduction in time and everything. So how do you deal with

this or what do you know, what are some best practice for this?

Joseph: