"If you’re not using analytics, you’re just shooting in the dark.”

Philippa Gamse doesn’t mince words—and she’s right. In this episode, Trudy chats with digital marketing strategist and analytics expert Philippa Gamse, who unpacks the powerful, often overlooked role analytics plays in business growth. “People look at the numbers and glaze over,” Philippa says. But once you know what to look for, data becomes a goldmine of insights. From why your visitors might never see your call-to-action to how a simple change boosted one client’s revenue with an eBook, this episode is packed with real-world examples and straight-talking advice.

Philippa has been working in digital strategy and web analytics since the early days of the internet (think: pre-Google Analytics!). With decades of experience helping businesses turn confusing data into strategic advantage, she’s on a mission to make analytics not just understandable—but actionable.

We Also Talked About:

• Why analytics is the one business tool most people ignore (to their detriment)
• How to break through the “I’m scared of data” inertia
• The one key question to ask before opening Google Analytics
• What to measure and why “vanity metrics” can mislead you
• How one client turned “wrong” visitors into a whole new revenue stream
• Using Google Tag Manager and Search Console the right way
• The myth of exact data matching—and why trends matter more

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RESOURCES MENTIONED

• Philippa’s Website: https://websitesthatwin.com/
• Five Hidden Gems (Philippa’s free eBook with real-life case studies)
• Website Wealth (Philippa’s newest book) (affiliate link)
• 42 Rules for a Winning Website by Philippa Gamse (affiliate link)
• Google Analytics
• Google Tag Manager
• Google Search Console

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