Writing a book can be an experience as challenging as satisfying, especially if you feel your brand has something important to share. 

Before writing your book, you might get clarity on a few things from the beginning. You must be clear on who's your character and what makes them unique. Then you must have a vivid image of who you are writing to, what this person looks like and how they think, know their fears, and what they aspire to. After that, you must define your book's genre and, finally, what's your role in the story. 

In this episode, I'll share a practical guide on creating a book's outline. You'll hear the best way of turning your brand's identity into a page-turner and the best techniques to facilitate your writing and avoid writer's block. Additionally, I'll dissect Joseph Campbell's hero's journey, so you can turn writing into a smoother process. 

Tune in to episode 49 of The Brand Therapist and learn how to create the outline of your next best-selling book. 

In This Episode, You Will Learn:

• How to define your character and their role, your target audience, and your book's genre (2:14)
• How important are book titles, and when is the best time to define them (4:27)
• Joseph Campbell's hero's journey. Twelve steps to create the most incredible story (5:28)
• Are emotional transformations necessary in your superfans' experiences? (11:35)
• How to create valuable reflections for your superfans from your story (14:41)

Let's Connect!

• Website
• LinkedIn

Hosted on Acast. See acast.com/privacy for more information.