Marketing is often talked about in relation to ‘products’ – but how does that apply when you view what you do as a service?

What’s more, why bother thinking in product terms? Why not just market your services?

For the simple reason, people (potential clients) are more comfortable buying products. Products – whether the latest iPhone or a tin of peas – are tangible, demonstrable, easier to attribute value to.

If your marketing can give people something to grasp (literally or metaphorically) about what you’re offering then they’ll see it as valuable – at which point they start to think seriously about buying.

Here we often talk about marketing your coaching as a product and I realised the other day that I’ve never actually written about a very common question I get asked: What is a coaching product? In this episode we'll find out.

You can also read the blog version: https://betterbolderbraver.com/how-to-turn-your-coaching-service-into-a-product/