Every brand is a story!  So how to turn your customers into brand fanatics?   Our guest expert, Michael Solomon is back to explain how to engage your customers and move them from awareness and interest in your brand to desire and action. What does it take to turn your customers into brand fanatics?

In this podcast you will discover:

• We don't buy things because of what they do.  We buy them because of what they mean!
• Why is engagement so important that Michael offers 6 hours of training on engagement in his course "ENGAGE".
• The course is designed around the calssic AIDA model of persuasion.   Michael explains what that is.
• There are three distinct paths to engagement.  Michael explains these paths.