Mr. M Dongo explains how to convert social media followers into paying customers rather than simply accumulating likes and comments. The speaker emphasizes the risk of building a business solely on borrowed platforms that can change or even disappear. He advises listeners to identify their target audience and their problems, offering solutions through valuable content, specifically recommending the creation of a free PDF guide. The video outlines the steps for creating this guide and using platforms like Canva and Kajabi to build an email list and offer further paid products or services. The core message is about building a sustainable online business by taking control of your audience data.

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