Hydrafacial is one of the most recognized treatment names in aesthetics, but are practices actually getting the most out of the device? Nicole Shaver, Senior Sales Director for Florida, Puerto Rico, and the Caribbean, has spent over eight years helping practices answer that question. In this episode, we dig into the business side of Hydrafacial, from building memberships and training staff to the small experience details that turn a first-time patient into a loyal one.

In this episode:

• Why a patient's decision to rebook often happens before they're even in the treatment room
• The "lipstick effect" and why Hydrafacial holds up even in a tough economy
• Small experience upgrades like sparkling water and a clutter-free room that change perceived value
• The "baton handoff": how to connect your provider's clinical recommendations to front desk sales
• Consultative selling: solving skin concerns instead of just delivering a service
• How partnering with other local businesses can drive new patient volume
• Why your lowest-ticket patient might become your highest lifetime value client

Resources + Links

Work with Mike, learn more about social media and ads for your MedSpa: https://medspamediagroup.com/

Learn more about Hydrafacial: https://www.hydrafacial.com/pages/connect-with-sales

Follow

Mike LeMieux: https://www.instagram.com/mikelemieux/

MedSpa Media: https://www.instagram.com/medspa_media/

Nicole Shaver: https://www.instagram.com/hydrafacial_baytobay/

Hydrafacial: https://www.instagram.com/hydrafacial/?hl=en