The benefits YouTube offers due to its potential reach and SEO advantages.

In this episode of the Rebel CEO podcast, host Bree chats with Willow Lewis-Sons, founder of Design Boss Studio. This discussion dives into the power of YouTube as a business platform, SEO strategies, maintaining a work-life balance, and conquering imposter syndrome. Bree, an elopement photographer and videographer, looks to Willow for insights on effectively incorporating YouTube into her marketing plan amidst the challenge of managing multiple platforms.

Throughout the episode, Willow provides a detailed account of her journey from graphic design to becoming a YouTube growth expert, highlighting the successful transformations she has helped achieve for her clients. Listeners will gain valuable knowledge on SEO intricacies, YouTube strategies, and the importance of personalized content. Additionally, Willow shares her insights on overcoming imposter syndrome, practical tips for maintaining a harmonious work-life balance, and the importance of setting boundaries as a creative entrepreneur.

Key Takeaways:

• YouTube as a Search Engine: YouTube is the second largest search engine globally, offering unmatched traffic potential. SEO optimization on this platform can significantly enhance reach.
• SEO Everywhere: Incorporate SEO not just in video titles but across thumbnails, descriptions, and channel keywords to leverage YouTube’s algorithm.
• Content Repurposing: Transform a single long-form video into various formats like shorts, blog posts, and social media posts to maximize content utility.
• Work-Life Balance: Establishing firm boundaries is vital for avoiding burnout and ensuring sustained productivity and creativity.
• Overcoming Imposter Syndrome: Recognize and address imposter syndrome through systematic self-assessment and tailored strategies to affirm your expertise and value.

Notable Quotes:

• "SEO is literally all the way throughout. You need to have your SEO keywords for your channel, then you need to have your SEO keywords for each video." - Willow
• "We took the YouTube channel and made that the top of the funnel for the social media, creating 15 to 30 different pieces of content from each episode." - Willow
• "If you find the one platform that works for you, that gets you a lot of traction, then it's a matter of creating your templates and taking that platform to funnel everything else." - Willow
• "A lot of creative people don't necessarily have a college degree in their passion project. Does that make me less qualified? No, it doesn't." - Willow

Resources:

• Willow on Instagram
• Willow's Facebook
• Design Boss Studio: designbossstudio.com
• Imposter Syndrome Assessment Guide
•   YouTube Niche Guide  

About the Guest:

Willow Lewis-Sons is the powerhouse behind Design Boss Studio, a digital haven where design meets function. Specializing in YouTube growth, her expertise has led clients to exponential success, including a mind-blowing 5,896% increase in YouTube traffic within five months. With a professional journey starting in graphic design back in 1997, Willow has seamlessly transitioned into social media management and YouTube consultancy. She's also a dedicated wife, mother of five adult children, and a proud grandmother, embodying a "family first" philosophy both in life and work.

BREEANNA KAY'S INSTAGRAM:  @breeannakayphotography

REBEL CEO INSTAGRAM:  @rebel.ceo.podcast

BREEANNA KAY'S WEBSITE: breeannakay.com

REBEL CEO PODCAST SHOWNOTES:  breeannakay.com/youtube-strategy