Understanding what data to pay attention to and how to understand it has become the most pivotal point of growing any online store. In this episode we have JJ. from Mediauthentic on to really help us break down customer journeys. You're going to learn these three things and more.

1. What data to pay attention to with your marketing
2. What to do to build a story around your numbers to make them make sense
3. And how to find the actual lifetime value of your customer

Find out more about Mediaauthentic here

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