All this month, we have been talking about the what — measuring the metrics — so how we measure if it is working? Your profit margin is included in this, but how well do you understand the numbers? Personally, I did well in Math in school so I kind of enjoy the numbers, but there ...

How to Understand Your Profit Margins #646

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Would you like to hear the truth? Or would you like to hear the continuing promises of internet marketers who have never made money running a real business? Yes, I know you normally see a full transcription here. But, I think you need to listen to me speaking so, for this episode, I’m not going ...

Could this be the most important podcast you’ll every hear? #676

Warren Cass is a speaker, author, and expert when it comes to disruptive marketing, connecting with people, and managing your influence. In fact, he has come a long way from running raves as a teenager. However, that is what led to him becoming the manager of the biggest nightclub in South West England, with 120 ...

Warren Cass Helps You Create an Influence Strategy #675

Drayton Bird is a legendary direct marketing expert and writer who was once described as knowing  more about direct marketing than anyone else in the world . Starting off as a journalist and then becoming a copywriter, by age 27 he was already creative director of a London advertising agency. However, bitten by the mail order ...

Drayton Bird s Essentials for Successful Direct Marketing #673

I am starting a coffee business with my son and we are going to have a ton of goals that we will need to be progressing towards. Everything in life, there are goals that must be set. In order to succeed, you have to find yourself setting goals and accomplishing them and moving forward. Just ...

What Progress Did You Make Toward Your Goals Today? #672

Now these super powers can change your entire business, this doesn’t just apply to marketing, this can apply to anything. Very very simply, if your business is organized and with systems and processes, then you will be able to do other things, you will have predictability, you will be able to do what you want, ...

How to Understand Your Profit Margins #646

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