<p>James Welch-Thornton, Head of Data management at Broadley Speaking, explains why a CRM system is much more than just "customer relationships".</p>

James Welch-Thornton, Head of Data management at Broadley Speaking, explains why a CRM system is much more than just "customer relationships".

How to unlock the full potential of your CRM system

Welcome to Broadley Speaking Sales Academy. This is a podcast series which aims to help marketing and sales people with actionable advice deriving from our experience of over twenty years in B2B sales and marketing.

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How to unlock the full potential of your CRM system

How to unlock the full potential of your CRM system