This week, The Fathers talk how less can be more, how to work with content creators, Coachella activations and the importance of visual hooks.

Intro (00:22)

The Masters (How less can be more) (01:30)

How to work with content creators (21:31)

High-Impact, Low-Cost Activations (39:58)

Importance of visual hooks (47:13)

Nothing Is Original (51:37)

Outro (57:22)

As always, thanks for watching. Let us know your feedback in the comments.

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