In this episode Adam Sands, CEO and founder of Roofing Business Partner shares how you can use a Facebook marketing strategy to predictably grow your business and dramatically improve your ROI. Insights he shares include:

• How to create a lead generation process that positions you as an authority in your industry
• Why use Facebook as opposed to other platforms
• How to use top of funnel videos for an effective B2B Facebook marketing strategy
• How to create engaging videos for your Facebook marketing strategy that captures your target audience’s attention
• How to get your target audience to self-identify in order to continue marketing to them
• How to deal with people’s objections through your Facebook marketing strategy
• The best ways to retarget your audience offline
• Plus how to use an offline retargeting pixel to boost your Facebook marketing strategy results