In this episode Paul Klein, founder of paulklein.net, shares insights into how you can use a price positioning strategy to grow your business.

Paul is a business consultant and entrepreneur who helps executives leverage their expertise to start and scale a 7-figure consulting business. Insights he shares include:

• How a business should position its brand
• Why we should set our prices to match the perception of the brand
• How companies can use a price positioning strategy
• Should your business be offering customized pricing
• How a price positioning strategy furthers a customer-centric focus
• How a value conversation can help your price positioning strategy
• How your competitors can influence pricing
• How to demonstrate value associated with your price tag in a proposal
• How best to use scarcity to encourage urgency in making a purchase
• How to use anchoring and options in your pricing strategy
• Why you need a high degree of personal resilience to find success with your price positioning strategy
• Why you should review deals that have been won and lost
• and much more