In this episode, Luke Szyrmer, an innovation consultant and author of the bestseller - Launch Tomorrow: Take Your Product, Startup, or Business From Idea to Launch in One Day shares how to How to use a product-market fit framework to boost growth. Insights he shares include:

• How to find product-market fit
• Luke's product-market fit framework
• How Luke's product-market fit framework differs from the lean product process
• Why achieve product-market message fit as opposed to product-market fit
• Why we also need to ensure product-owner fit
• How does the hero canvas help understand the customer mindset
• What framework can we use to ensure product-market message fit
• How to prioritize our sources of validation
• How to clearly identify our buying audience and offer in order to launch to success
• and much more