In this episode, Mike Rhodes, the founder and CEO of WebSavvy shares insights into using a profitable Google AdWords strategy to drive your business growth. Insights he shares include:

• The one strategy that drives business growth for WebSavvy
• How a business should decide if a Google Adwords strategy is worth investing in
• How to decide the best channels to remarket to your visitors
• How to reduce the learning curve when crafting your Google AdWords strategy
• How to remain profitable with your ad campaigns
• How to run ad campaigns for cheaper
• What you can learn from the competition and how to create wins despite their efforts
• Why you need to pay attention to machine learning and how it will affect your Google AdWords strategy
• Why you should think about your business as a data business to achieve your business objectives
• How to differentiate your business when the playing field is levelled because of AI and data (irrespective of your Google AdWords Strategy)