Last week, I shared a lot of good stuff about email marketing and sequencing. Mastering how to write emails and make sequences that convert is one of the final steps of my performance marketing framework. And since last week’s episode was heavy on the technical, today, I’m going to dive right into the practical side of things and try to bring the whole story together.

So if you’re still struggling to see the bigger picture, this episode should clear everything up on the macro level. I dedicated my previous lessons to exploring the earlier steps of my framework, and here, I’m going to give you an example that will show you how to apply everything that you’ve learned so far. 

Once again, if you feel like you need to go back to the previous episodes and familiarize yourself with the concepts. Once you get the terminology down and have all the framework components in your head, you’re going to start recognizing them in the world around you. And when you’re able to do that, you’re progress will speed up exponentially.

Key Takeaways:

• How to segment your audience through surveys (+ example) (0:58)
• A performance marketing case study (3:02)
• Get to know your audience and understand your core offer (9:34)
• How to craft your message (10:48)
• Why is creating win-win situations so important? (11:58)
• Summarizing the performance marketing framework (14:18)

Additional Resources:

• Eric Beer's One Affiliate Offer Challenge: View Now
• My Brand-New SurveyDetective Platform (Coming April 2020): Get Access Here

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Connect with Eric!

• Eric’s website: https://ericbeer.com
• Follow Eric on Instagram: http://bit.ly/ericbeerinsta
• Subscribe to Eric’s YouTube Channel: http://bit.ly/33tInim

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