Episode: Use AI to Uncover What Your B2B Audience Is Really Asking
Host: Donna Peterson, Owner & President, World Innovators
Length: 25:46

Episode Summary

Most brands still publish first and pray later. In this episode, Donna shows a better path: start with the exact questions your audience is already asking, then use AI to surface, validate, and organize those questions into high-performing content across podcast, blog, email, social, and newsletters.

You’ll learn simple, practical ways to capture questions from trade shows, sales calls, customer service, and transcripts, then turn them into long-tail, low-competition topics your team can rank for and build trust with- especially for high-consideration B2B offers like industrial equipment, executive education, and auctions. Donna walks through a lightweight workflow using ChatGPT, AnswerThePublic/AlsoAsked, SEMrush, and Fathom to: (1) mine questions, (2) check search viability, (3) outline content, and (4) repurpose it- without losing your human voice. She closes with a weekly cadence you can actually stick to: one question, one pillar, many derivatives.

Key Takeaways You Can Implement Right Away:

• Lead with questions, not products. Your buyer journey starts in a search box- mirror their wording.
• Go where questions happen. Trade shows, hallway chats, sessions, sales calls, support tickets, meeting transcripts.
• Use AI as an assistant, not an autopilot. Let AI help mine questions, draft outlines, and keep message consistency- then add your expertise and tone.
• Target long-tail intent. Prioritize specific, low-volume queries you can actually rank #1 for and win qualified demand.
• Centralize questions. Keep a shared sheet so podcast, blog, email, and social all build on the same weekly question.
• Repurpose by design. One question → podcast → blog → LinkedIn posts → email → monthly recap newsletter.
• Align with services. Choose questions that help, and map to what you sell- value plus relevance.
• Keep it simple. Start with one question per week; consistency beats complexity.

Episode Chapters:

• 00:00 Why audiences respond to questions (and trust grows when you answer them)
• 03:10 Where to find real questions: shows, sessions, coffee chats, sales & support
• 07:05 AI toolkit: ChatGPT, AnswerThePublic/AlsoAsked, SEMrush, Fathom transcripts
• 12:00 Turning questions into outlines, posts, emails, and a monthly recap
• 16:15 Long-tail strategy for niche B2B topics (and avoiding broad, crowded keywords)
• 19:20 Examples by segment: manufacturing, exec ed, industrial auctions
• 22:10 Team workflow: shared question log, role alignment, and repurposing rhythm
• 24:05 Don’t overcomplicate: the “one question per week” model

Tools Mentioned:

• ChatGPT (ideation, audience challenges, outline drafts)
• AnswerThePublic / AlsoAsked (question discovery)
• SEMrush (difficulty/volume checks, long-tail targets)
• Fathom (meeting notes + AI summaries to extract top questions)

Call to Action:
Want help building a “one-question” content system that consistently attracts the right leads?

*** Reach out to [email protected]
if you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.

*** Visit www.worldinnovators.com
for more resources on building stronger marketing and leadership strategies.

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