AI is reshaping how content gets made, but does it have to take the creativity out of it? In this episode, Melissa Popp, Content Strategy Director at RicketyRoo, shares how she’s built AI workflows that save time without sacrificing heart. From replacing the grunt work to knowing when to bring human creativity back into the process, Melissa breaks down how marketers can use AI to enhance, not erase, their craft. You’ll also learn how to experiment with AI prompts in unexpected ways (yes, even through Fortnite and meal planning) and why “using AI like a consumer” might just be the secret to better marketing.

Melissa’s pick for must-try seafood? Point Loma Seafood in San Diego... just get there early.