Hands up if you've ever heard of or used the Strava app...   Now both hands up if you've successfully used it to build a virtual community that led to sales...   How can you use an app to build community and monetize your audience organically?   We kick off our 2021 Merchant Mastery Speaker Series with Michael Ng, Founder of Anti Social Running Club.   Michael is a community-building pro with tons of initiatives under his belt. In this episode he shares some of his biggest tips and advice on what he's learned over the years.