<p>Care about market research data quality? Lessons from the field of behavioral economics can be used to optimize market research methodology choice and design. In this conversation, host Kathryn Korostoff reference's Daniel Kahneman's famous book, Thinking Fast & Slow, to show how market researchers can use the concepts of "fast and slow" thinking.</p>

Care about market research data quality? Lessons from the field of behavioral economics can be used to optimize market research methodology choice and design. In this conversation, host Kathryn Korostoff reference's Daniel Kahneman's famous book, Thinking Fast & Slow, to show how market researchers can use the concepts of "fast and slow" thinking.

<p>Care about market research data quality? Lessons from the field of behavioral economics can be used to optimize market research methodology choice and design. In this conversation, host Kathryn Korostoff reference's Daniel Kahneman's famous book, Thinking Fast &amp; Slow, to show how market researchers can use the concepts of "fast and slow" thinking.</p>

How to Use Behavioral Economics to Improve Data Quality

Conversations about market research methods, analysis optimization, data quality, and anything else related to advancing the work, and careers, of Market Research & Customer Insights professionals. Topics cover a wide range of qualitative and quantitative research methods. Hosted by Kathryn Korostoff, a research pro and former college professor who has led market research teams and hands-on delivered 600+ primary research studies.

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Conversations about market research methods, analysis optimization, data quality, and anything else related to advancing the work, and careers, of Market Research &amp; Customer Insights professionals. Topics cover a wide range of qualitative and quantitative research methods. Hosted by Kathryn Korostoff, a research pro and former college professor who has led market research teams and hands-on delivered 600+ primary research studies.

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How to Use Behavioral Economics to Improve Data Quality

How to Use Behavioral Economics to Improve Data Quality