I spoke with Sam Tomlinson, the Executive Vice President at Warschawski, a marketing agency in this episode of PPC Town Hall.

Sam is one of the deepest thinkers in PPC. Every time I speak to him, he opens my mind to things I hadn’t thought of before.

And this episode was one of those conversations.

In this episode, Sam shared some really interesting data analysis: using an actual customer export from Shopify – loading it up to GPT-4, asking it to conduct an RFM analysis of the data, visualizing the outputs, and then exporting the customer segments.

He spoke about how this took his agency only a fraction of the time to accomplish that which would take a data scientist hours.

Sam also shared some thought-provoking, contrarian views on AI and how we should do PPC in general.

Tune in to learn:

- Why it’s time to rethink paid search

- How to use ChatGPT code interpreter for campaign analysis

- When should you do influencer marketing

and more

Your speaker:

Sam Tomlinson, Executive Vice President at Warschawski

Sign up for Sam's newsletter here: https://samtomlinson.me/newsletter/

Follow Sam on LinkedIn: https://www.linkedin.com/in/digitalsamiam/

Follow Fred on LinkedIn: https://www.linkedin.com/in/frederickvallaeys

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