Shelby & Kristina, both professionally trained comedic actresses, started making comedy videos "just for fun" in 2015. What started out as a passion project turned into a career, when various brands & businesses started approaching them for custom video content. Although content creation is no longer just a hobby, Shelby & Kristina still bring that same sense of fun to every project they tackle, leaving their clients with something truly unique. They handle every aspect of production from ideation to editing; a one-stop shop for all of your video content needs.

Understand that one of the best ways to connect your brand with your audience is relatability. You want your product to be relatable so people can see that it will serve them in their lives. The driving factor of comedy is relatability. 

When you are able to bring comedy into your content, you are able to be a little more vulnerable which allows you to double down on that connection and relatability.

Your content should do one of three things:

• Educate
• Inspire
• Entertain

When you use comedy in your content, you can easily hit all three of these targets. 

What if you are fearful of adding comedy in your brand?

Sometimes as women, we are much more aware of how people perceive us in business. We are fighting to balance fun and professionalism and it can feel very vulnerable. “When using comedy,” Shelby says, “you really have to let your guard down. You have to climb over that wall. You have to be vulnerable to show that you're not perfect. That you don't have it all together and that you make mistakes too.”

“But when you can laugh with someone, that’s the biggest bonding factor there is.”

Kristina says, “You should push yourself! Take that creative risk, because there is such a payoff when you go outside of the box.” She says that it can actually help your audience to respect you more because you are being so creative.

How to start using comedy videos in your brand?

1. Listen. Understand your audience. What are their needs? What problems do they have?
2. Brainstorm. Get all of your ideas out. Nothing is off the table.
3. Plan. Script it out. What tools are you going to use? What’s your budget? Who, what, when, where will you create this?
4. Create. Record and put everything into action. Actually do the thing!
5. Edit. Make sure to go back and edit things together so you can tell the right story.

We may think that you have to be spontaneous and off the cuff in order to be funny, but Kristina says that the opposite is true. “If you are thoroughly and deeply prepared, then you have the flexibility to sort of play around in the moment.”

The best advice that Shelby and Kristina have for you?

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