Content marketing has become associated with inbound marketing and sales funnels, with communicators in danger of being swamped by advertisers when it comes to the use of creative content. But there is an alternative school of thought which says that public relations is the ideal home for content marketing.

In this episode of the Digital Download Podcast, I talk to communications strategist Trevor Young about the strategic use of content marketing for PR and communications purposes, and how it can deepen the connection your brand has with customers and grown your influence.

Here’s what is discussed in this episode:

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