CLTV University Podcast

How to Use Copy to Improve CLTV with Eden Bidani


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Things to Learn:

  • How to write copy that provides real value
  • “Providing Value” doesn’t just mean case studies/bottom of funnel plays
  • How to not be disruptive in your client communications 
  • Setting expectations upfront affects CLTV
  • Be transparent about TTV (Time to Value)
  • Don’t just “dump information”. Be tactical in how you communicate to maximize adoption


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CLTV University PodcastBy Casey Hill