The tough truth is, your photos are only part of what sells potential clients on booking you. I know, I know it’s not what you want to hear. Your specialty is in the pictures not the words and aren’t those pictures supposed to be worth 1,000 words anyway?

Yes, your photos are gorgeous and that’s like the #1 thing that people book you for but beyond those photos, in order to get them interested, to sell them on your services, to prove that you’re the best fit for them and the solution to their problems you need to have effective copy across the board. In your social media captions, your website, your pricing guide–basically anywhere you have client messaging.

Consider the copy a compliment to your photos. Like peanut butter and jelly – or in my case, chocolate and peanut butter. They just go together, making the most delicious combination that keeps them coming back.

In this episode, we dive into what copywriting is, why it's important, and how to use it to grow your photography business to new levels. 

Download the FREE GUIDE: How to Write an Effective Experience Page  

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