I talk a lot about creating less content. How there's too much out there and how you should focus on quality over quantity.

But how do you know what quality content is? 

In this brew-length episode, I talk about how data can help you create better content. And improve your existing content.

In this episode I explain:

>> How to make sure you measure the right thing

>> How to do a content audit using your data in your Google Analytics and using tracking links on your social media posts

>> More ways to get an idea of what is working for you

>> How to create content that people want to read

>> How you can use data to tweak your existing content

All the links:

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Extra things you might fancy reading:

6 basic metrics to track in Google Analytics

How to do more with less content