This season is sponsored by Lifetimely by AMP—my preferred analytics platform for DTC brands to use for understanding their true customer lifetime value and making better marketing decisions.

Welcome back to the Boring Ecom Podcast. This week, I’m sitting down with Jason Prowd, Head of Product at Lifetimely by AMP—the analytics tool trusted by top e-commerce brands to unlock real growth.

Jason’s journey is all about data obsession. From a background in software and financial services to leading product at Lifetimely, he’s worked closely with the best brands in the space, helping them move from “vibe-based” decisions to data-driven wins. In this episode, we break down how the smartest operators use cohort analysis, retention tactics, and product-level insights to drive profitable growth in 2025.

What makes Jason’s perspective unique is his access to thousands of brands’ data and his hands-on approach to product development. He shares real case studies—like how brands discovered unexpected high-value customer segments, why copying competitors rarely works, and how small tweaks (like free samples or merch) can dramatically boost LTV.

We dive deep into:

If you want to understand how the best DTC brands are using data to win in 2025—and hear Jason’s take on what actually works—this episode is for you.

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