HOW TO USE DATA TO IMPROVE YOUR MARKETING

Tips on how to use data to improve your marketing with Bill Bice

The hard part is how to use data to improve your marketing. Using it so that you're constantly getting better can be difficult.

That's the hardest problem that businesses have, is executing on that day-to-day in the trenches working to get their marketing done. That consistency is what makes it work.

There's always somebody bigger in your space. They've spent millions of dollars figuring out what works in that area. The hard part is figuring out, okay, how do we make that work for a smaller company?

I love how much you talk about email marketing because that's what actually produces results.

These days, LinkedIn is such a perfect place to do that. It's like going back in time and just starting at Facebook 10 years ago.

All the clients and prospects you've ever talked to, that's your audience. If you're not constantly staying in front of them, then you're losing. That asset is devaluing every day.

If you don't have a sales funnel behind that, that's going to take that audience and convert it into an interest in what you're doing, then there's really no point in creating all that effort.

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HOW TO USE DATA TO IMPROVE YOUR MARKETING

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HOW TO USE DATA TO IMPROVE YOUR MARKETING

The hard part is how to use data to improve your marketing. Using it so that you're constantly getting better can be difficult.

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Doug: Welcome back, listeners, to another episode of Real Marketing Real Fast. Today, we're going to talk about all things marketing and how to improve your marketing. My guest in studio today is Bill Bice. He has been an entrepreneur. He started his first company at the age of 14, putting him on the road, races with corporate sponsors. At 18, he started ProLaw Software, which was the first integrated ERP software for law firms. After that, he sold his company to Thomson Reuters. Bill became a venture capitalist, as a founding partner in the Verge Fund. He's been investing in high tech, high growth companies in the southwest.

Doug: One of the core things that Bill has learned in building and investing in companies is that the go-to-market is always the hardest part of growing any business. With that, he got so frustrated in trying to find great marketing companies for the companies that he was investing in and working in that he decided to tackle the problem himself. A programmer at heart, Bill founded Boomtime, which tackles marketing as a technology problem. It turns out that when you follow the data, real good things happen. That's why Boomtime built the world's first marketing as a service platform called Fuse. Boomtime's marketing strategists follow the data. They have always known what will work and always reinventing the wheel.

Doug: I think you're going to enjoy the conversation today and you're going to want to listen really close because Bill is going to drop a number of value bombs and some information as we talk about how to build and market your business and get it to the marketplace and do what works over and over again. Listen when he mentions one of the terms called mailbox mining. Without further ado, I'd like to welcome Bill to the Real Marketing Real Fast podcast today. Well, hey, Bill, I'm super excited to have you on the Real Marketing podcast today. Welcome to the show.

Bill: Thanks. It's great to be here with you.

Doug: I really enjoyed looking at your background and how you've transitioned what you're doing and created a new company to solve a problem that you had. If you want to share a little bit of your background with our audience of how you got started and how you worked that process to come to where you ...