Creating exceptional omnichannel consumer experiences often necessitates brands to adopt a data-driven approach to their digital transformation initiatives. Each component of their IT ecosystem, from establishing a foundation with data platforms to effectively integrating data and analytics across all components, plays a crucial role. By ensuring strong data & analytics connections among these interconnected blocks, brands can ultimately construct & enable an ecosystem that facilitates seamless omnichannel consumer experience. This strategy relies on a three-layer interconnected framework:

LAYER 1: Data Strategy → Digital Transformation

LAYER 2: Digital Transformation → MarTech Transformation

LAYER 3: MarTech Transformation → AI driven Omnichannel CX

This podcast explains how and where ‘DATA’ needs to be integrated and leveraged within each of these layers.

Look forward to your feedback and suggestions.

Source Article: https://medium.com/@28thjun/how-to-use-data-to-transform-omnichannel-consumer-experience-cx-4582ea232305