In this episode, you'll learn how to leverage the power of email marketing the way the pros do. From building an engaged list to creating compelling content, we share valuable insights for businesses of all levels.

We discover the importance of making emails visually appealing and mobile-friendly, along with the advantages of webinars, tutorials, and lead magnets. "The ultimate goal is to get people to open our emails and take action", and we cover exactly how you can do that!

You'll also learn how to measure email success using metrics such as click-through rates and conversion rates. Join us as we explore the ins and outs of email marketing and how it can help businesses grow beyond social media.

This Podcast by the Minute:

• [00:00:57] Email marketing helps separate clients and leads from noise. Stronger relationships & brand awareness drives sales effectively. Inbox is a better place to capture leads & compete with promotions. Building a quality email list is necessary.
• [00:02:42] To build an email list, offer something of value like exclusive content or discounts to potential subscribers, promote it on social media and websites, and give something in exchange for an email.
• [00:05:49] Offer simple alternatives to creating a PDF/ebook such as a how-to video or a contest with incentives. Tailor giveaways to ideal clients for more sign-ups.
• [00:08:15] The host discusses webinars and workshops, their obsession with creating lead magnets for clients, and a live training series on how to create a lead magnet and install it on a website for email marketing. The training series is available for purchase on https://www.sociallyinclined.com/takeaction
• [00:14:06] Email service with monthly fees, limits on certain subscriptions, B testing, and emphasis on creating less image-based emails for better deliverability. TakeAction training series available for email marketing education.
• [00:18:46] Compelling emails require concise language and mobile-friendly design. Get people to open your emails by making them visually appealing and easy to read on mobile devices.
• [00:21:32] Open rates can be misleading due to iOS changes, click through rates are a better measure of success.
• [00:30:30] Email marketing is a powerful tool to increase sales and helpful resources are important. It can help businesses grow and be successful.
• [00:31:32] Email marketing is approachable and a great place to start for shy business owners. You only need a laptop to build relationships and engage customers.
• [00:32:32] Focus on providing value and relevant content to subscribers, don't rush emails. Practice makes it easier. 100 of our highest-impact email templates are available here: https://www.sociallyinclined.com/offers/44LBDxJK/checkout

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