Facebook Groups can be notoriously hard to manage. They can be such a powerful tool to engage with your community and provide a really valuable brand touchpoint, however they can be a lot of work.

This is an area where I personally have struggled, so I went on the hunt for someone who was doing it well and who would be willing to share any hot tips!

Found her! Rebecca Bodman (aka Bods) has worked at Business Chicks for ten years and is the Head of Community Engagement. There are many amazing feathers to Bods cap, but one of her amazing feats at Business Chicks is the management of their community 23.4k strong Facebook Group.

So in this ep, Bods talks about how they use their Facebook Group successfully as an extension of their incredible brand.

I learnt so much from this interview and I think you will too.

If you would like to find out more information about Business Chicks, you can hit them up below.

Website: https://businesschicks.com/about-us/

And you can find the Business Chicks Facebook Group at: https://www.facebook.com/groups/863321573770777

 

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

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