How to use failure to your advantage -- listen, we live in a society that says that failure is bad. Practically everyone believes that failure is a bad thing...that it's embarrassing...that we should feel bad about ourselves when we fail. But failure isn't final...nor is it fatal...unless we choose to make it so. Those who've done great things in life (whatever that might be) have a completely different perspective on what this word "failure" means. And knowing this is the key to learning how to use failure to your advantage.