We are all storytellers now, like it or not. That creates a great deal of pressure, especially if you don't regard yourself as a writer. Apart from anything else, it's immensely hard to write about yourself anyway. This episode deconstructs the myth that you need to be a great copywriter to do storytelling well. It explores the idea of multi-faceted stories - built up of elements that appeal to all the senses, which bring emotion into play, and which are more 'multi-media' in nature.

It might just help you get to work on your own personal story starting from the angle that most appeals to you, your confidence and your strengths.