250 - How To Use Free Content To Sell Your Online Membership

Content marketing is the most valuable strategy a membership site owner can deploy. We’ve said it before and we’ll say it again and again and again! But having a blog or a podcast isn’t enough – not for the most successful membership sites, at least. To really ramp up your content marketing to the top tier, there are certain approaches you might want to consider that will help you create a killer content marketing strategy. In this episode, you can discover six of the ways you can give your content marketing strategy an extra boost and start recruiting more members with the power of free content. Essential Learning Points:Why content marketing is so effective for promoting your membership siteSix genius ways to create a killer content marketing strategyWhere you can go to talk to other membership site owners to perfect your marketing

  Important Links & Mentions:Creating Compelling Courses with Janelle AllenHow to Tap Into Your Existing Members to Create Social ProofShould Membership Trial Periods be Free or Paid?Membership Mastermind Facebook groupMembership Academy

  Key Quotes: “If you can prove to people that you can solve their small problems, they’re going to trust you to solve their larger problems.” “Your community is such a powerful aspect of your membership, so why not shine a spotlight on those people?” “Make people aware of the divide between free and paid content and value in the latter.”