CX Today

How to Use GenAI to Improve Customer Service AND Cut Costs


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According to Gartner, the contact center is one of the top three business areas where enterprises want to deploy generative AI (GenAI).

Recognizing this, we got in touch with Jonathan Barouch, Founder & CEO of Local Measure, to record this discussion.

In doing so, we considered how contact centers can best deploy the technology, discussing:

  • The first step to implementing contact center GenAI. 
  • The dangers of deploying GenAI to only cut costs. 
  • Local Measure's new GenAI-powered real-time translation tool. 
  • More contact center GenAI use cases. 

To learn more about the Local Measure GenAI-powered CCaaS platform, visit their website.

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