Buying the “right” domain name ie one that is going to work for your business, is an important decision and something you should consider early on when thinking about your online presence.

Our recommendation is that before you buy a domain name in the UK, you should research keywords that are both unique and relevant. You can then use these to make up your domain name and this in turn will help give your business visibility online. Google Trends is a great way to search for popular keywords online.

‘Google’ plays an important part in digital marketing. Digital marketing is the process whereby businesses make use of the internet and digital tools to market their products. Digital marketing also makes use of the internet and social media platforms to reach a wider audience.  These platforms have millions of users, and businesses can get new leads from them.

Therefore it makes sense to optimise your domain name and site for digital marketing through the internet, google and social media platforms.