Greg Logan on AI for Founders Founder of Narrativity | Author of Creating a Blockbuster Brand

Episode Summary: Greg Logan reveals how to use Hollywood storytelling techniques to transform brand messaging and engage customers emotionally. Backed by neuroscience and decades of experience, Greg explains why conventional marketing language fails and how to make your message unforgettable—even in the AI age.

Key Takeaways

• People buy emotionally first, then justify logically.
• Stories light up the entire brain, not just parts activated by data.
• Make your customer the hero; your brand is the mentor.
• AI writing often reinforces industry clichés—avoid vague, generic phrases.
• Use tension to hook attention, not empty positivity.
• Write how you speak—concise, conversational, and clear.
• Cut wasted words that don't differentiate your brand.

Frameworks

1. Hero’s Journey for Brands: Customer as hero, brand as guide
2. Tension → Emotion → Resolution: Emotional connection through narrative arc
3. Word Banning Exercise: Eliminate clichés and industry jargon
4. Storytelling Quiz: Messaging diagnostic for clarity, tone, and resonance

Case Studies

• Nike – Storytelling through challenge-based taglines
• Oatly – Reinvention through voice and tone
• Liquid Death – Humor and shock as storytelling devices
• Formula 1 – Netflix’s narrative documentary transformed public engagement

Resources

• Greg Logan's Company - Narrativity
• Book: Creating a Blockbuster Brand
• Storytelling Quiz Diagnostic Tool
• Podcast Guest Booking - Kitcaster