In this episode, Andrew Tarvin, the world's first humor engineer and founder of Humor at Work shares his thoughts on using humor in business communication. Insights he shares include:

• Why Andrew left P&G to start Humor at work
• Why is humor important in business communication
• What are the potential downsides of using humor in business communication
• What are key opportunities and threats of using humor in business communication
• Can humor be used to persuade more effectively
• From a sales point of view does humor work best as a top-funnel technique?
• How to ensure that humor aligns with your brand identity
• What if you can’t joke about what you’re selling
• Let’s say I run a brand that has never used humor in content marketing before. How do I start
• Can humor be used to elicit more feedback and insight into a customer's experiences
• and much more