In the last episode with Jason Falls, we discussed why and how we should reframe the way we think about influencer marketing. In today’s episode, we’ll dive deeper into principles from Jason’s book Winfluence. Specifically, we’ll look at purposes, principles, and applications of influencer marketing.

4 Purposes of Influence

As we discussed in the last episode, influencer marketing can be a great way to increase brand awareness, build credibility, and ultimately, increase our sales. However, the purpose of influence typically comes down to these four reasons:   

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