In this episode, Daniel Glickman, CMO of wave.video, an innovative video solution for creators and small businesses and author of two books - Personalize This and Disrupt That, shares how we can use influencer video marketing to boost business growth. Insights he shares include:

• What has fueled wave.video’s growth in the past few years
• Why startups and established companies should use influencer video marketing in their growth strategy
• Why influencer video marketing is perfect for brand growth
• What holds people back form using influencer video marketing
• How to incorporate agility in your influencer video marketing strategy
• The essentials to a well develop influencer video marketing strategy
• The best ways to bring a potential influencer onboard and develop a campaign
• Can influencer video marketing disrupt a marketplace
• Should influencer video marketing and content be created for all parts of a marketing funnel?
• What we need to add to videos we create to tap into the audience’s interest and emotions
• Can influencer video marketing make a difference to retention rates
• The pitfalls that companies should avoid as they develop influencer marketing campaigns
• Influencer marketing trends to look out for
• and much more