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How to Use Instagram Stories to Get More Followers
What should you be posting on #Instagram #Stories in 2021?
1. USE HIGHLIGHTS TO DRIVE TRAFFIC
When new users land on your #Instagram profile, they may not yet know who you are. You’ve probably heard a million times before how important it is to have a great #Insta bio that catches the eye, quickly explains what your business does, and convinces new visitors to click that follow button.
With the Highlights feature, the bio section is a place not only where you tell the brand story but a place to convert visitors.
Think of Highlights as a short promo trailer for your business, and it becomes a perfect opportunity to show what your brand is all about, give a sense of what your product offers, and generate direct traffic to your sales .
2. ASK FOR TAKEOVERS
Collaboration with INFLUENCERS is an ever-growing #Instagram trend. Still, many brands execute it by paying for a few sponsored posts on an influencer’s feed, crossing their fingers, and praying for some new followers to come through the tag mention.
In a Stories takeover, an influencer of choice takes over the brand account for, say, a day, to produce exclusive content. It used to be popular but somehow isn’t that trendy anymore. That’s a pity because there are so many benefits to doing Stories’ takeovers: cross-directing #followers, creating exclusive content for your #followers, networking with relevant influencers, etc.
3. TAKE POLLS AND QUIZZES
While polls are a great tool to engage your audience, you also can use them for AUDIENCE RESEARCH. Instead of asking something for pure entertainment, find out what kind of content your followers want to see on the account.
For instance, if your account focuses on TRAVEL, ask about destinations your audience wants to see. Their responses may surprise you. But either way, you’ll learn if you should share more about that destination or not.
4. SHOUTOUTS TO COMPETITORS
Highly competitive and the fastest growing platform, Instagram was touted as “all about community,” but the harsh reality was few people really wanted to help anybody. Brands wanting to be featured usually need to pay for every single mention, every single shoutout.
That’s precisely why helping each other out can be a useful change of mindset (from competitors to friends).
Giving shoutouts on Stories to another user or urging your #followers to follow somebody else might seem like suicide. Still, it builds relationships on social media – you shout out to someone, hoping to get a shout back.
5. USE UNIQUE TEMPLATES
Last but not least: Use questionnaire templates. They stand out, engage your audience, and are great to entice followers with cool freebies. It’s easy to create them online. It’s even better to create custom templates – and let your #followers screenshot them.
#digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp
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By ALEPH GLOBAL SCRUM TEAM™What should you be posting on #Instagram #Stories in 2021?
1. USE HIGHLIGHTS TO DRIVE TRAFFIC
When new users land on your #Instagram profile, they may not yet know who you are. You’ve probably heard a million times before how important it is to have a great #Insta bio that catches the eye, quickly explains what your business does, and convinces new visitors to click that follow button.
With the Highlights feature, the bio section is a place not only where you tell the brand story but a place to convert visitors.
Think of Highlights as a short promo trailer for your business, and it becomes a perfect opportunity to show what your brand is all about, give a sense of what your product offers, and generate direct traffic to your sales .
2. ASK FOR TAKEOVERS
Collaboration with INFLUENCERS is an ever-growing #Instagram trend. Still, many brands execute it by paying for a few sponsored posts on an influencer’s feed, crossing their fingers, and praying for some new followers to come through the tag mention.
In a Stories takeover, an influencer of choice takes over the brand account for, say, a day, to produce exclusive content. It used to be popular but somehow isn’t that trendy anymore. That’s a pity because there are so many benefits to doing Stories’ takeovers: cross-directing #followers, creating exclusive content for your #followers, networking with relevant influencers, etc.
3. TAKE POLLS AND QUIZZES
While polls are a great tool to engage your audience, you also can use them for AUDIENCE RESEARCH. Instead of asking something for pure entertainment, find out what kind of content your followers want to see on the account.
For instance, if your account focuses on TRAVEL, ask about destinations your audience wants to see. Their responses may surprise you. But either way, you’ll learn if you should share more about that destination or not.
4. SHOUTOUTS TO COMPETITORS
Highly competitive and the fastest growing platform, Instagram was touted as “all about community,” but the harsh reality was few people really wanted to help anybody. Brands wanting to be featured usually need to pay for every single mention, every single shoutout.
That’s precisely why helping each other out can be a useful change of mindset (from competitors to friends).
Giving shoutouts on Stories to another user or urging your #followers to follow somebody else might seem like suicide. Still, it builds relationships on social media – you shout out to someone, hoping to get a shout back.
5. USE UNIQUE TEMPLATES
Last but not least: Use questionnaire templates. They stand out, engage your audience, and are great to entice followers with cool freebies. It’s easy to create them online. It’s even better to create custom templates – and let your #followers screenshot them.
#digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp