Diego is an Entrepreneur, angel investor, SaaS expert, and the CEO of Rock Content. After studying advertising he met Victor - his co-founder. They were both avid blog readers which led them to start a blog about trends, technology, and the Internet.

Not long after that Diego Created EverWrite, which was an SEO platform that was reverse-engineered by Google to give brands intelligence when creating content. To demonstrate that the SEO hypotheses worked, they created a blog and Diego spent his days producing content on the most diverse topics.

Diego always wanted to undertake and build an impactful company in Brazil. With Diego's experience and network, that gave rise to Rock Content, one of the largest content marketing companies in LATAM.

Today, he and his 2 co-founders lead Rock Content, a team of more than 300 professional Rockers, produces content for 20 global companies in different languages and their revenue continues to grow at a fast pace. They’ve hit over $25 million in annual revenues and they have big plans for their next steps, which we’ll cover today.

In this episode we cover:

About RockContent, it’s Product & Trajectory

A Service Driven Creative Marketplace

The Talent Rating System that Ensures Quality & Growth

Why You Should Start Using Interactive Content in Your Marketing Strategy

Create Authority by Summarizing Articles through an Original Post

Super Specialized Niche Content VS Larger Audiences

How to Deploy Your Content Marketing To Max Long Term ROI

High-Quality Media VS High Volume Approach

Best Content Schedule (Length & Frequency)

Successful M&A Strategies & Market Expansion

Perspectives of the Future Entrepreneurial Scene in LATAM

Customer & Talent Differences Between Center, South & NorthAmerica

The Future of RockContent

Diego’s Favourite Thought Leaders To Check Out

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