In this episode, Andrea Fryrear of Agile Sherpas dispels common misunderstandings around agile marketing and shares how you can use it to drive business growth predictably. Insights she shares include:

• How to approach agile marketing when starting out?
• How is agile marketing any different from growth marketing?
• How can agile marketing be applied in a B2B context
• How to iterate and test with agile marketing
• Can agile marketing be effectively used by smaller teams and individuals or just enterprise teams
• What are critical elements to ensure that the process works when using hybrid agile methodologies?
• How to handle teams when using agile methodologies