In this episode, Joe Apfelbaum, CEO of Ajax Union shares how to use LinkedIn for business development. Insights he shares include: 

• Why businesses are often frustrated?
• How to get your competitors to send you clients
• How to approach marketing on any platform
• How to build your know like and trust on LinkedIn
• Why a strategy is critical to your LinkedIn business marketing
• How to set goals for your LinkedIn business marketing
• How to create a unique value proposition for your LinkedIn business marketing even if you are just starting out. 
• How stories can help you connect with your target audience
• 3 essential steps to fix your LinkedIn profile
• How do you find and connect with future customers on LinkedIn?
• How to easily monitor and track your progress while using LinkedIn for business development
• The major types of posts that you should be sharing with your audience
• How to leverage LinkedIn features to build your connections and business development opportunities
• How to message people on LinkedIn for business development? 
• How to be consistent in touching base with your LinkedIn network
• The key question to creating predictable B2B success on LinkedIn