In this episode, Nelson Bruton, President and Co-Owner of Interchanges.com, shares insights into how to use live chat lead generation to fuel business growth. 

Interchanges.com is a Florida based digital marketing company that has generated over $1.4 billion in revenue for their clients by helping businesses to increase conversions using live chat support. Insights he shares include:  

• How to approach lead generation
• Why consider using a live chat lead generation strategy
• Considerations that businesses need to keep in mind when implementing live chat
• How to use live chat so it aids and not disrupt a customers buying process
• The one thing you need to do before deploying live chat on your website
• How to develop a live chat lead generation strategy
• Why manning live chat 24/7 can be a challenge and how to address the issue
• Pre-requisites for a website before deploying live chat
• Where live chat sits in the mar-tech stack
• What ROI you can expect from using live chat for lead generation
• and much much more