In this episode, Victor Bous, Head of Marketing at restream.io, shares why live streaming is a powerful psychological tool that businesses can use to build influence and drive sales. He also shares how to use live streaming for business to boost growth. Insights he reveals include:

• Why a business should consider using live streaming to grow their business
• How to overcome the fear of not having control over the editing process when live streaming for business
• How to use live streaming to enhance your community-building efforts
• How to showcase your brand expertise on a live stream
• How to build partnerships with live streaming
• How to best repurpose content generated when live streaming for business
• What to keep in mind when picking a platform to live stream
• How to choose the right platform when publishing content
• How to create a magnetic live stream that engages your audience
• and much more