Live and Social commerce is more than just a sales tool, it is a marketing tool as well. In this episode, Eitan Koter, Co-CEO of Vimmi and Host of the popular eCommerce podcast eCom Pulse podcast shares his pro insight on Shoppable Video TikTok Shopping and more. "Just Relax" says Eitan...you don't have to be fancy or perfect, but you do need to get started if you want to future proof your retail brand.