As leaders of distributed teams, we struggle with similar challenges: How do we establish clear goals? Shared vision? Drive consistency in sales and marketing? Drive the largest return on our investment in people and GTM efforts?

In this episode we discuss how HP uses messaging to succeed in all of the above: How to use messaging to unify and align teams with HP's Marie Garnier

Among the topics we discuss:

• Ethos, pathos, logos, and how they lead to stronger messages.
• How to unify teams around a consistent message.
• Marie's top 3 book recommendations.

And much more. Enjoy!