In this episode of Click to Buy, host Becca Anderson interviews Michael Dong, co-founder of 1send, a Facebook Messenger marketing tool. They discuss the evolution of e-commerce marketing, the impressive metrics of Messenger marketing, and how brands can effectively integrate this channel into their strategies.

Michael shares insights on common misconceptions about Messenger, effective content strategies, and future trends in business messaging. He emphasizes the importance of personalization and trust in customer relationships, providing valuable tips for e-commerce brands looking to enhance their customer journey.

Music from #Uppbeat: License code: MY91MH8USS4YRWID